MEDIA KIT


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www.anamestudio.com
pr@anamestudio.com / hello@anamestudio.com
FR +33977196252
SG +6591637009

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Media Kit 2019 - Link to download.

Media Kit - Français 2019 - Link to download.

The Story of Anāme

Created by Camille Lý who grew up and live between Europe and South East Asia, Anāme is a unique heritage inspired jewellery lifestyle brand that celebrates and honor personal cultural heritages.
Anāme embraces different heritages and cultures to create intimate and elegant pieces — each with its own particular story.

The name “Aname, pronounced as \a:nam\ is a combination of “An Nam”, the historical name of a Vietnamese region and “une âme”, French word for “soul”.


A quote from the founder and creative director

“Anāme is a nostalgic homage to my cultural roots and upbringing. Living between Asia and Europe for my entire life, creating Anāme is for me being on a voyage, between personal memories and cultural histories of my heritages. For me, it is like a Reverie.” 

At its core, Anāme is a celebration of the small “cultural” details of life that shape who we are and become triggers of introspection. For me, it’s a ginkgo leaf, a pattern on a tile, a door frame.” 

Founder biography

Camille Lý was born in Hanoi and grew up between Europe and Vietnam. She developed her love for art and design at a young age while observing her grandfather practicing Vietnamese and Chinese calligraphy. After graduation, she worked as a freelance photographer and creative director before launching her own brand Anāme, pronounced as  \a:nam\, where she pays homage to her South East Asian roots and European upbringing altogether.

Visual Content

Download more images in high res via zip.

Download our packshot in high res via zip.

If you would like to access to other videos, pictures or the physical products, please e-mail us to hello@anamestudio.com or pr@anamestudio.com 

 

jewellery: Anāme by Camille Lý
art+creative direction: Camille Lý
fashion: Nguyen Hoàng Tú
photography: Aaron Joel Santos