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The Story of Anāme

Created by Camille Lý who grew up and live between Europe and South East Asia, Anāme is a unique heritage inspired jewellery lifestyle brand that celebrates and honor personal cultural heritages.
Anāme embraces different heritages and cultures to create intimate and elegant pieces — each with its own particular story.

The name “Aname, pronounced as \a:nam\ is a combination of “An Nam”, the historical name of a Vietnamese region and “une âme”, French word for “soul”.

A quote from the founder and creative director

“Anāme is a nostalgic homage to my cultural roots and upbringing. Living between Asia and Europe for my entire life, creating Anāme is for me being on a voyage, between personal memories and cultural histories of my heritages. For me, it is like a Reverie.” 

At its core, Anāme is a celebration of the small “cultural” details of life that shape who we are and become triggers of introspection. For me, it’s a ginkgo leaf, a pattern on a tile, a door frame.” 

Founder biography

Camille Lý was born in Hanoi and grew up between Europe and Vietnam. She developed her love for art and design at a young age while observing her grandfather practicing Vietnamese and Chinese calligraphy. After graduation, she worked as a freelance photographer and creative director before launching her own brand Anāme, pronounced as  \a:nam\, where she pays homage to her South East Asian roots and European upbringing altogether.

Visual Content

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Download our packshot in high res via zip.

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jewellery: Anāme by Camille Lý
art+creative direction: Camille Lý
fashion: Nguyen Hoàng Tú
photography: Aaron Joel Santos