The Story of Anāme
Anāme embraces different heritages and cultures to create intimate and elegant pieces — each with its own particular story.
A quote from the founder and creative director
“Anāme is a nostalgic homage to my cultural roots and upbringing. Living between Asia and Europe for my entire life, creating Anāme is for me being on a voyage, between personal memories and cultural histories of my heritages. For me, it is like a Reverie.”
“At its core, Anāme is a celebration of the small “cultural” details of life that shape who we are and become triggers of introspection. For me, it’s a ginkgo leaf, a pattern on a tile, a door frame.”
Camille Lý was born in Hanoi and grew up between Europe and Vietnam. She developed her love for art and design at a young age while observing her grandfather practicing Vietnamese and Chinese calligraphy. After graduation, she worked as a freelance photographer and creative director before launching her own brand Anāme, pronounced as \a:nam\, where she pays homage to her South East Asian roots and European upbringing altogether.
If you would like to access to other videos, pictures or the physical products, please e-mail us to firstname.lastname@example.org or email@example.com